Friday, September 11, 2009

Finish the Sentence...with David Bergman

"It's time once again to ask a well-known photographer, instructor or otherwise interesting person the same 10 questions and ask them to Finish the Sentence! This time, the sentences are finished by.... David Bergman.

David, please Finish the Sentence..."

My favorite photography accessory (lights, modifier, bag, tripod) is
Gaffer tape. I have at least one roll of black gaff in every one of my cases. It can do anything.

I’ve learned the most from...
The internet. It's a bit of a time suck, but there is so much great information out there. Just consider the source first.

If I could go anywhere in the world it would be_____ because….
Sydney, Australia. I spent three weeks there in 2000 while covering the Olympics. Amazing place, incredible people. If it wasn't 10,000 miles away from everyone I know and love, I'd move there in a second.

My most-used Photoshop add-on, plugin, action set (etc) is
Nik Color Efex Pro and Silver Efex Pro. Great software and way more powerful than most people realize. I use it in both Aperture and Photoshop.

I love the fact that Photoshop
...allows me to use a non-destructive workflow. I used to damage pixels regularly until I learned about the power of layers. Now I can always revert back to my original without having multiple copies of my images all over the place.

I hate the fact that Photoshop
...tries to be everything to everyone. I probably only use 10% of the program for my imaging needs and it's still incredibly powerful. There is a lot of other things that it can do, but I find those things sometimes create more confusion.

If I could turn back the clock 10 years
I'd go back 20 years and take more business classes in college. I've learned a lot over the years by trial and error, but a solid foundation in business fundamentals will take you a long way as a photographer.

In 10 years
I want to help other photographers make a living shooting concerts on tour for my company My dream is to grow the company to the point where tour photography is a lucrative, sustainable business.

If I could give one piece of advice it would be
It's called the "photo business:" half photo, half business. Both halves should get equal attention.

Your readers can find out more about me
At my website, of course:

Ladies & Gentlemen, let's hear it for David Bergman!!
New York based editorial and commercial photographer David Bergman specializes in making portraits and action images. He has worked and toured with celebrity clients including the Barenaked Ladies, Avril Lavigne, Joss Stone, Gloria Estefan, Evanescence, and Drew Carey. As a contributing photographer for Sports Illustrated, his photographs been on the cover seven times and have been featured in SI's "Pictures of the Decade" and "Year in Pictures" issues.

David's panoramic GigaPan from President Obama's inauguration was viewed online over eleven million times. Photo District News named another one of his images an "Icon of the 21st Century, and his photos have been published in Rolling Stone, Time, Newsweek, People, Entertainment Weekly, Blender, USA Today, and The New York Times. Before moving to Manhattan in 2001, David spent eight years as a staff photographer at the Miami Herald, where he covered national and international news, sports, and politics.

David is a charter member of Apple's elite Aperture Advisory Board and is the founder and president of, a company that sells prints to music fans after each show on a tour.


Holly said...

Hi Dave,

The link to David's website takes you to a page that says it doesn't least that's the message I got when I clicked on it.

Dave Cross said...

Thanks Holly....fixed