This past weekend I was looking through some boxes filled with "stuff" - things I have acquired over the years, and kept for reasons I don't really know. One of the things that I uncovered was a promotional giveaway for an application called Aldus Persuasion. Remember that? Probably not. I was a presentation software introduced circa 1989 that was around until about 1997. At the time, it totally kicked PowerPoint's a$$, offering features that Microsoft took years to copy and include in PowerPoint. I remember many occasions when I was running a slide show and people would run up and ask how I did that, because clearly they were PowerPoint users and knew that what I showed them wasn't possible in their software.
Unfortunately, one of the things that lead to the demise of Persuasion was that it cost around $300, compared to the "you get it free in Microsoft Office" for PowerPoint. And since PowerPoint came "for free", no one went looking for other presentation software. So even though it was w-a-a-a-a-y better than PowerPoint, Persuasion eventually lost the battle, because of the cost and the lack of awareness of the product.
So why am I bring this up? Well, it occurred to me that there are probably other products - and people - out there that are great but we don't know about them. So if you use a plug-in or camera accessory that you think is fabulous, tell people about it. If you see amazing work from a designer or photographer that isn't "famous", give them some love on Twitter, blog about them, or leave a comment here.
I'd hate to think of other cool products or talented people that don't get their due recognition, just because no one has heard of them.